We acquire and nurture profitable software companies, preserving autonomy while unlocking sustainable growth through strategic support.
Wildfront acquires and nurtures small software companies. We focus on products with strong technology, loyal users, and room to grow — often overlooked by larger acquirers.
Our approach is simple: keep teams independent, simplify operations, and compound value over time. We're builders first, not financiers — driven by curiosity, craftsmanship, and long-term thinking.
At Wildfront, we believe small software can stay small and still thrive. If you want clarity on your growth strategy before taking next steps, explore a SaaS marketing audit.
Wildfront is Mac Martine and Alex Boyd.
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A Community for Builders Who Care About the Craft
Wildfront+ is our private community of founders, product builders, and creative technologists who believe small software can stay small — and still thrive.
It's for people who care about craft, autonomy, and sustainable growth. People who want to share real lessons, not platitudes. Who'd rather quietly compound their skills, revenue, and freedom than chase attention.
Inside, conversations go deep — from product strategy and technical tradeoffs to design, marketing, and acquisition stories. It's not about networking. It's about belonging to a circle of people who get it.
Wildfront+ isn't free — and that's intentional. The price is set high enough to filter out anyone who isn't serious about building. We're not trying to maximize members; we're trying to maximize depth.
Charging creates commitment. It ensures the people inside are thoughtful founders, operators, and creatives who genuinely care about building lasting products — not chasing quick wins or hype.
The result is a smaller, sharper community where conversations actually matter.
Wildfront+ isn't about access for everyone. It's about belonging to a circle of people who build — and think — differently.
To join Wildfront+, subscribe to the newsletter below. Once you're subscribed, you'll see the option to become a paid member — which unlocks full access to our private Substack Chat and members-only content.
Membership isn't cheap by design — it's a filter. If you're serious about building and want to be surrounded by others who are too, you'll feel right at home.