Privacy Policy

Last updated: January 26, 2026

At Wildfront, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website or use our services.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, and other information you voluntarily provide when subscribing to our newsletter or contacting us
• Usage Data: Information about how you interact with our website, including pages visited, time spent, referring sources, and click behavior
• Device Information: Browser type, operating system, device identifiers, and screen resolution
• Network Information: IP address, geolocation data (country/region level), and internet service provider
• Cookies and Tracking Technologies: Small data files stored on your device to improve your experience, track website usage, and deliver targeted advertising

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our website and services
• Send newsletters, updates, and marketing communications you've subscribed to
• Respond to your inquiries, requests, and provide customer support
• Analyze website usage patterns and user behavior to improve user experience
• Conduct analytics and measure the effectiveness of our content and marketing campaigns
• Deliver personalized content and targeted advertising
• Troubleshoot technical issues and maintain the security of our services
• Prevent fraud, abuse, and other harmful activities
• Comply with legal obligations and enforce our terms of service

We do not sell your personal information to third parties.

3. Information Sharing and Third-Party Services

We do not sell your personal information. We may share your information with trusted third-party service providers who assist us in operating our website and delivering our services. These service providers are contractually obligated to protect your data and use it only for the purposes we specify.

Third-party services we use include:

• Analytics Providers: Google Analytics, Meta/Facebook (for website analytics and advertising measurement)
• Tag Management: Google Tag Manager (for managing marketing and analytics tags)
• Advertising Platforms: Meta/Facebook (for targeted advertising and conversion tracking)
• Hosting and Infrastructure: Web hosting and content delivery services
• Email Service Providers: For delivering newsletters and communications

We may also share your information in the following circumstances:

• Legal Compliance: When required by law, court order, or government regulation
• Protection of Rights: To protect our rights, property, safety, or the rights of our users or the public
• Business Transfers: In connection with a merger, acquisition, or sale of assets (you will be notified of any such change)
• With Your Consent: When you have given us permission to share your information

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to analyze traffic, improve your experience, and deliver targeted advertising. You can control cookie preferences through your browser settings, though some features may not function properly if cookies are disabled.

Specific tracking services we use:

• Google Analytics: Web analytics service that tracks and reports website traffic, user behavior, and demographics. We have enabled enhanced conversions for more accurate measurement.
• Google Tag Manager: Tag management system that allows us to deploy and manage marketing and analytics tags.
• Meta Pixel (Facebook Pixel): Analytics and advertising tool that tracks user interactions and enables targeted advertising on Facebook and Instagram platforms. This includes tracking page views and conversion events.

These third-party services may use cookies and similar technologies to collect information about your browsing activities across different websites. For more information about how these services collect and process data, please visit:

• Google Analytics: Google Privacy Policy
• Meta Pixel: Meta Privacy Policy

5. Data Security

We implement reasonable security measures to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Account Information: Retained for the duration of your relationship with us and as long as your account remains active
• Newsletter Subscriptions: Retained until you unsubscribe or request deletion
• Analytics Data: Typically retained for 26 months in Google Analytics and as configured in Meta Pixel
• Communications: Retained as needed to provide support and maintain records of our interactions
• Legal Compliance: Certain data may be retained longer where required by law, to resolve disputes, or enforce our agreements

You may request deletion of your personal data at any time by contacting us. Upon receiving a verified deletion request, we will delete your information unless we are required to retain it for legal or legitimate business purposes.

7. Your Rights

Depending on your location, you may have rights regarding your personal data, including:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Correction: Request correction of inaccurate or incomplete data
• Right to Deletion: Request deletion of your personal data (subject to legal retention requirements)
• Right to Restriction: Request that we limit the processing of your personal data in certain circumstances
• Right to Data Portability: Receive your data in a structured, commonly used format and transmit it to another service provider
• Right to Object: Object to processing of your personal data for direct marketing purposes
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
• Right to Lodge a Complaint: File a complaint with your local data protection authority if you believe your rights have been violated

For EU, UK, and Swiss residents: You have additional rights under GDPR, UK GDPR, and Swiss data protection laws. To exercise any of these rights, please contact us at [email protected].

To opt out of marketing communications, you can click the unsubscribe link in any email we send you or contact us directly.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have data protection laws that differ from the laws of your country.

When we transfer personal data from the European Economic Area (EEA), the United Kingdom, or Switzerland to other countries, we ensure appropriate safeguards are in place, including:

• EU Standard Contractual Clauses for transfers from the EEA
• UK International Data Transfer Agreements for transfers from the UK
• Swiss-approved data transfer mechanisms for transfers from Switzerland
• The EU-U.S. Data Privacy Framework and Swiss-U.S. Data Privacy Framework where applicable

By using our services, you consent to the transfer of your information to these countries in accordance with this Privacy Policy.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

10. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Your continued use of our services after any changes constitutes acceptance of the updated policy. For material changes, we may provide additional notice such as an email notification or prominent website notice.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, or wish to exercise your privacy rights, please contact us at:

Email: [email protected]

You may also contact us through our website at wildfront.co.